Suburban Pediatric Associates
Branding, Website & Marketing for a Growing Practice
Challenge
Suburban Pediatrics Associates (SPA) is a practice of ten board-certified pediatricians with three offices serving Greater Cincinnati. Suburban Pediatrics wanted to redesign their website and improve their brand image. They also wanted to add educational information and features to support current patients and attract new patients.
Print Advertisement Solution
Website Design Solution
Solution
We created a brand image full of vitality by using exciting colors and playful imagery that appeals to both children and parents. Starting with the creation of a new website, we carried out the theme in the production of all office brochures and literature, maintaining a consistent message throughout. Suburban Pediatrics regularly communicated with its patients using the educational email newsletter program we developed. SPA also ran a series of ads in parent-related publications and websites.
Results
In the time since the new branding program was launched, the practice has grown from two locations to three locations. In order to meet patient growth demand, the medical staff has increased over 20%.
